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Figure 1 shows page one of the graphic design manual, examples of good and bad composition. Composition is a vital element used within graphic design. It is what brings all the elements of a piece of work together. Each bad example consists of bad placement with either the text, logo or other object within the design. Some of the designs are warped and distorted making the pieces look out of place. The good examples are of future work, they are simple and easy to understand. The placement of the logo is consistent through each design. Shown at the bottom of page is a good example and a bad example of the logo on its own. In order for the logo to work, it has to be on a contrasting background so that it is easy to see. With the original logo already having 3 colours, there isn’t many colours that could be used as a background to create a contrasting background. In the bad example, the logo is distorted and is on a vibrant pink background which doesn’t compliment the logo.

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Figure 2 shows page two of the graphic design manual, typography. The page starts off with the typeface that has been used throughout the project along with the different styles it comes in. The black box shows the main typefaces that have been used. Alternative typefaces have also been included, they are all similar to the one used. To the bottom of the page is examples of unacceptable typefaces, they are hard to read and do not fit the theme created by Rooted in Hull. Throughout the project, capitals have been used, the reason for this is Rooted in Hull’s logo has used caps. A theme that is being continued.

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Figure 3 shows page three of the graphic design manual, colour. In order to create any work, it is important to establish a colour palette where all colours compliment each other as well as match what the business is about. The top of the page shown in figure 3 is an acceptable colour palette which has also been used throughout the project. The three primary colours have been taken directly from the logo. The black has also been a colour used in almost every piece. The unacceptable colour palette is random and does not fit with the business. None of the colours are complimentary or represent anything to do with Rooted in Hull.

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Figure 4 shows page four of the graphic design manual, photography. In order to portray professionalism, the images have to be clear, bright and to a high standard of quality. The viewer needs to understand what the image is. The image needs to be of a high enough quality that the viewer can read any text shown within the image. The acceptable examples display vibrant, high quality images. They contain a lot of colour which makes it more appealing to the viewer and each object in the image can be depicted. The images have the perfect brightness which makes everything in the photo easily visible. The unacceptable examples are darker images which makes everything harder to see and the text is unreadable.

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MY INSPO https://ward-2021.hulldesign.co.uk/2021/11/15/2-rooted-in-hull-graphic-standards/

References

issuu.com. 2016. Alienware brand guide. [ONLINE] Available at: https://issuu.com/design.st.ch/docs/alienware_brand_guide_2016_pages. [Accessed 29 December 2021].

Better Homes & Gardens. 2020. The Best Light-Blue Paint Colors for Every Room, According to Designers. [ONLINE] Available at: https://www.bhg.com/decorating/color/paint/light-blue-paint-colors/. [Accessed 29 December 2021].