PHOTO EDITING 1: Collage and Culture Jamming.
Culture jammed designs
Figure 1 shows two different designs for the Culture Jammed T-Shirt. The first design has the original KFC font so the ‘obesity’ text doesn’t look out of place and as though it was meant to be there. The second image is the one hat has been used for Figure 3.
Culture jammed Logo T-Shirt
Figure 2 displays a hijacked design of KFC. Fast food chains have proven to be a huge factor in obesity across the word. A country that came to mind is America. KFC was founded in America and is the number one place that is favourited for fried chicken in the USA. The design is of a chicken burger with the text “Kentucky fried obesity”, it is placed onto an image of an overweight male to add to the effect. The font used is ‘impact’ which is ironic as the intention of this design is to make an impact on to other people.
Culture Jammed Anti-Advertisement
Figures 3, 4 and 5 are redesigns of previous promotions from KFC. The message of the posters is that by eating mass amounts of fast food this will cause an increase in weight. All three messages are portraying the same issue. The font used is ‘impact’.
References
- Timeout. 2021. KFC just dropped a new chicken sandwich and it’s massive. [ONLINE] Available at: https://www.timeout.com/usa/news/kfc-just-dropped-a-new-chicken-sandwich-and-its-massive-010721. [Accessed 12 January 2022].
- namshi. 2021. MEN LATEST COLLECTION 2021. [ONLINE] Available at: https://en-global.namshi.com/men/?q=plus%20size%20white%20tshirt. [Accessed 12 January 2022].
- Facebook. 2021. KFC – Kentucky Fried Chicken (3811 7th Ave SE, Aberdeen, SD). [ONLINE] Available at: https://www.facebook.com/KFCAberdeen. [Accessed 12 January 2022].
- its nice that. 2021. KFC borrows other brands’ slogans while Finger Lickin’ Good is on pause. [ONLINE] Available at: https://www.itsnicethat.com/news/mother-kfc-borrows-brand-slogans-advertising-010421. [Accessed 12 January 2022].
- cpn. 2020. KFC Releases Vintage Holiday Buckets To Celebrate The Season. [ONLINE] Available at: https://www.prnewswire.com/news-releases/kfc-releases-vintage-holiday-buckets-to-celebrate-the-season-301173391.html. [Accessed 12 January 2022].