Objective

The project will revolve around Augmented Reality in the real estate sector. My goal is to craft a positive experience for buyers, granting them the chance to inspect houses from the convenience of their own homes. Users will have the ability to view construction updates for their homes, access detailed specifications and view their homes in 3D formats using AR software .

Aim

The aim is to prototype an application that shows the ability for users to scan a QR code, providing them with a 3D rendition, regular construction updates, the ability to view specific details on their home and to offer additional viewing options. To further support the app’s design, I will make use of AR software and demonstrate how the feature/function could be integrated if the app were fully functional, showcasing its potential.

In addition to designing the application, a range of complementary elements will support the primary component, which is the app. These may encompass floor plans, 3D modelling, marketing and various graphical assets.

Here is a rough project plan.

Context and Background

In 2020, the world faced a global pandemic that brought life to a standstill. Nearly every country enforced lockdown measures, restricting people, except essential workers, from leaving their homes. This unprecedented situation prompted a significant shift towards a digital-centric lifestyle as remote work became the new norm. Society had to adapt to this digital transformation. Subsequently, an increasing number of companies and businesses have embraced digital media.

However, it’s worth noting that Augmented Reality remains inaccessible to some sectors and remains relatively unknown and poorly understood by the general public. That being said, the real estate industry has been slow to adopt Augmented Reality. My research revealed only a few companies offering AR and VR experiences to their customers. More companies may provide these services, but they aren’t readily accessible to the general public.

Target Audience

Considering the project’s emphasis on Augmented Reality in the property sector, the primary target audience will be prospective homebuyers, whether they are investors, first-time buyers, or homeowners. The experience I aim to deliver will be well-suited to this audience. More about the target audience is explored in the newt post.